SITE VOICE | by Somatic Craft
Your First Website
Spelled to Connect
SITE VOICE — The copy framework for digital founders who know their offer — but freeze the moment they have to write about it.
Who this is for
You have the offer. You're stuck on the words.
- You have an MVP, a USP, and a market, but your website copy still sounds like everyone else's
- You've tried AI copy tools and ended up with text that says everything and means nothing
- You're caught between who you are and what the algorithm says you should sound like
- You want a website that connects, not just converts
Good copy isn't about convincing.
It's about perspective.
Not: what you do
» What they receive
Not: everything you know
» Only what matters
Not: salesy persuasion
» Value they can feel
Not: your story
» Their dream outcome
What's inside
Three kits. One complete website.
Kit 01
Landing Page
Your best promise, key selling points, brand essence, and a CTA strategy that actually makes sense, with variants for every stage of the buyer journey.
Kit 02
Core Pages
About, Services, Shop, Contact — written to serve your client, not fill space. Plus: how to build proof of authority without feeling like you're bragging.
+ Bonus: authority strategy
Kit 03
Enrollment Pages
Memberships, courses, retreats, 1:1 sessions — the exact copy structure for every offer format, plus the digital content strategy that keeps people coming back.
+ Bonus: social media by vocation
Site Voice includes
Everything you need to write your website.
Nothing you don't.
What you get
What it replaces
Your Website.
Spelled to connect. Built to convert.
Behind Site Voice
The Somatic Craft
The Somatic Craft is a brand strategy and design consultancy with 10 years of close work with CEOs, entrepreneurs, organisations, and institutions across four continents.
We work at the intersection of language, form, and felt experience — translating vision into voice, intention into form, emotion into art, and ideas into digital experiences that hold. We believe that a brand expressed with depth and clarity lands differently. It resonates. It speaks directly to the nervous system of the person it was crafted for, before a single argument is made.
We have built identities on WordPress, Shopify, Webflow, Squarespace, and Wix. We have written for founders who had everything figured out, except how to say it, and those who knew what they stood for, yet needed to see it.
The Somatic Craft, Brand Strategy & Design
Bold. Embodied. Grounded in purpose.
How Site Voice came to be
Ten years of conversations.
Distilled into a framework.
Site Voice didn't start as a product. It started as a pattern: the deep conversations, repeated across a decade of working with founders, artists, and organisations: they had vision, they had expertise, and they had no idea how to express it on a page.
Every engagement became an investigation: into the psychology of perception, the linguistics of trust, the UX research behind what actually makes people stay — and buy. Over time, those investigations became a methodology. The methodology became a framework. The framework became Site Voice.
Communication theory
Linguistics
Word-level precision: what lands, what deflects
UX research
Behaviour patterns behind attention and action
Brand psychology
How identity becomes coherence at scale
The result is a copy framework that doesn't ask you to sound like someone else. It asks you to look at what you already have — from the angle your client actually needs.
– Timo Stehmann
Brand voice · Value proposition
– Maraya Forrest
Website copy · Essence translation
– Lenerd Louw
Visual identity · Brand narrative
– Cherryl Duncan
Social media · Brand launch
"Making the abstract feel tangible."
Ready to Begin.
Best Value | Â Full Bundle
$79
All 3 kits + both bonuses. Saves $32. Positioned as the obvious choice.
✓ Kit 01: Landing Page framework + templates
✓ Kit 02: Core pages + authority strategy bonus
✓ Kit 03: Enrollment pages + social content bonus
✓ Psychology breakdowns for every section
✓ Wireframe layouts — no design tool needed
✓ Case studies across 6+ industries
One-time payment · Instant delivery · Yours to keep
Kit 01 | Landing page
$27
Kit 02 | Core Pages
$37
Kit 03 | Enrollment Pages
$47
Still unsure? Start here.
Take a real section from Kit 01: the part that shapes your landing page.
A simple structure. The words to help you start.
Part of Kit 01: Landing Page — from Site Voice by The CopyCraft.